Speaker: George G. Panigyrakis

Theme: International Marketing and Business Ethics in a Crisis Environment

CURRICULUM VITAE: George G. Panigyrakis is a Professor of Marketing at the Athens University of Economics and Business, Department of Business Administration. He has also taught at the 'Ecole Superieur des Sciences Economiques et Commerciales' (Groupe ESSEC), Paris, France as a full-time professor for seven years and at the University of Stirling (visiting Professor), Scotland, U.K. He is also a visiting professor at the European Institute of Mediterranean Studies, Zaragosa, Spain, the University of Nantes (Audencia), Nantes, France and the International Institute for Management Development (I.I.MD), Brussels, Belgium. He received his diploma in Business Administration from the Athens University of Economics and Business, Athens, Greece, and his M.Sc. and Ph.D from the University College of Wales, Great Britain. He has written 10 books in the field of marketing in the English, French, Portuguese and Greek language. His articles have been published in international academic journals such as: Economie et Gestion, Le Marketing, Review Francais de Gestion, Journal of Product and Brand management, Journal of Industrial Marketing, Journal of Promotion Management, International Journal of Agri-business, International Journal of Advertising, International Journal of Food Marketing, Women in Management Review, Journal of Financial Services Marketing, Journal of Internet Banking and Commerce, Journal of Marketing Management, Journal of Retailing and Consumer Services and has participated in several international conferences of the French, European (EMAC- 15 participations), American and the World Marketing Academy. He has taught in several management development programs for marketing executives. His research in the areas of International-Export/Marketing, Product Management and Communication, has appeared in a number of books such as: La Fonction Chef de Produit, Editions d'Organisation, 1987, Paris, France, International Export Marketing, Stamoulis ed. 1992, Athens Greece, A Funcao Gestor de Produto, Edicoes cetor, Lisbon, Portugal, Strategic Brand Management, vol. I&II, Stamoulis ed. 1996, Athens Greece, while chapters are included in Baker M. eds. Marketing Perspectives, Vol. II, Willey, U.K., 1992, Moss D. Eds. Public Relations, University of Stirling eds., 1991, U.K., and M. Meulenberg eds.: Food and Agribusiness Marketing in Europe, 1994, London, U.K., Lymm Glynn (eds.), Marketing of Services: Issues and Cases, Haward Press Dublin. 1995, D. Padberg, C. Ritson & L. Albisu. Agro-Food Marketing, CAB International Publishers New York 1997. He has served as a consultant for corporations, government agencies, and international institutions such as: the World Bank, F.A.O., the United Nations, European Union, BSN-Gervais Danone, Carrefour-France, Saint Gobain Nuclear, Fondation Fert , Dutch Dairy Bureau, Nestle-Carnation, the National Dairy Council of Ireland, National Bank of Greece, Agricultural Bank of Greece, Commercial Bank of Greece, General Bank of Greece, Pepsi Co.-Greece, Janssen Pharma Hellas, the Japanese Export Trade Organization, Reckitt and Colman, Procter and Gamble, Unilever Greece, Hellenica Cosmetics Co., 3M Europe, Philip Morris-Greece, 3E-Greece, Allianz, Kodak, Vodafone, Henkel, Toyota and Interamerican Insurance Co. Since 2004 he has been elected chairman of the board of the Hellenic Institute of Customer Service.

Management of International Business and Economic Systems

Email: mibes.ijc@gmail.com

Copyright: MIBES 2009